Role
Technical writer
TakeShape
Technical content marketing and social media management for a SaaS startup.
Period
2021 (6 months)
Location
New York, NY (remote)
Technology
GraphQL, APIs, serverless
Company website
Sample work
The company
TakeShape is a SaaS startup that provides tools to help developers build and maintain APIs more easily, and to help non-technical users access and manipulate data from those APIs without needing to write code.
My work
When I connected with the founders they had recently pivoted from an earlier version of the product that was centered around a headless content management system (CMS). Much of the marketing they had done for the product up to this point was now outdated and inaccurate. And though they understood the API inside and out, the team of founding engineers had found it surprisingly difficult to articulate the key selling points in a way that resonated with potential users.
Here’s one of the projects I worked on at TakeShape:
Technical content marketing
I created a conceptual article to speak directly to an ideal user’s primary pain points to explain why they would want to use this product. The end result was a piece entitled What Happens When Your Jamstack Blog Grows Up? (“Jamstack” is a term that refers to a modern web development architecture that commonly uses serverless functions and APIs.) In addition to researching and writing this piece, I also created a series of figures to visually depict the problems that TakeShape’s product solves.